Doing Some Good

Benni Cinkle Releases Can You See Me Now
Donates 100% of Net Profits to Charity


Just last spring, Benni Cinkle was an eighth grader from Anaheim Hills, California who loved hanging out with friends, being online, doing charity work, and spending time with her family. Back then, few people on the Internet knew who Benni was, but all that changed when her friend, Rebecca Black, asked her to be in a music video called Friday. Six months later, Benni became a world-recognized Internet meme with big aspirations and an even bigger fan base.

"It's amazing how quickly everything happened," Benni said of her growing popularity online. "People from all over the world were messaging me on Facebook and Twitter. They were asking me tons of questions and asking me to dance! But then, they started asking me to sing, and I thought maybe the time was right to tell someone about my song."

Benni is referring to a song she had written in 2010 after reading what kids her age were posting on, a non-judgmental website where people write anonymously about their deepest secrets. Their stories of child abuse, sexual abuse, depression, bulimia, and so many other teen issues moved and inspired her to write her message of hope for troubled kids all over the world. Not knowing what to do with the song, she tucked it away. It wasn't until after Friday went viral and fans were asking her to sing that she pulled out her song and put the finishing touches on Can You See Me Now.

"This has been a crazy summer, but the biggest surprise came when Benni told me she had written a song," said Benni's mom. "After I heard the reason she wrote the song, I knew I wasn't going to stand in the way of whatever this was meant to be." Not being in the entertainment business, she says she made a few phone calls and things were soon underway. "We are so fortunate to have the support of some very talented industry professionals," she said, referring to the producers at Serenity West Studios in Hollywood who have turned out smash hits for Christina Aguilera, Justin Bieber, and Rihanna, among others; video director Nick Spanos, who has worked with Jason Derulo, and American Idol contestant Elliott Yamin; and choreographer Miguel Zarate of Miley Cyrus' Can't Be Tamed and America's Got Talent. All worked throughout the summer to help Benni deliver her message. The result is a single with memorable lyrics intended to send a message of hope and empowerment to kids who need it.

And staying true to reason Benni wrote the song, 100% of net profits from the iTunes sales of Can You See Me Now is being donated to the following organizations, each dedicated to helping troubled kids:

  • Gay, Lesbian and Straight Education Network (GLSEN)
  • The Trevor Project
  • To Write Love On Her Arms (TWLOHA)
  • ChildLine
  • That Girl In Pink Foundation

“We are so thrilled to accept Benni's generous contribution and are very much looking forward to this partnership!” Says Daryl Presgraves, Director of Communications for GLSEN.